VIDEO
AW—18
AW—18
AW—18
A tribute to the bold, free, and creative, the Autumn / Winter 2018 Avatar Campaign is a hip hop inspired alternate reality navigated by US based rapper/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.

Shot in Berlin by German photographer Thomas Lohr and styled by 032C’s Marc Goehring, the campaign is a celebration of next generation creativity.
LEOPARD PRINT
LEOPARD PRINT
LEOPARD PRINT
With branded silhouettes that include soft haricalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.
CASSETTE
CASSETTE
CASSETTE
In celebration of MCM’s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.
DAS IST MCM
DAS IST MCM
DAS IST MCM
Using classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM’s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.

Credits:

Talent: Rich the Kid & Sita Abellan

Creative Direction: Joerg & Maria Koch

Photographer: Thomas Lohr

Stylist: Marc Goehring

Hair: Ramona Eschbach

Make Up: Patrick Glatthaar

Set Design: Torsten Münch

還有 Autumn / Winter 18 件商品提供給您

Stark Visetos 帶鉚釘輪廓雙肩背包
32 cm / 12.5 in Stark Visetos 帶鉚釘輪廓雙肩背包
NT$35,500.00
New Bric 經典壓花皮革附腕帶拉鏈皮夾
Large New Bric 經典壓花皮革附腕帶拉鏈皮夾
NT$12,500.00 - NT$7,500.00
Patricia鉚釘輪廓皮革斜揹錢包
Large Patricia鉚釘輪廓皮革斜揹錢包
NT$16,000.00 - NT$9,600.00
MCM Visetos 動物園小豬吊飾
One Size MCM Visetos 動物園小豬吊飾
NT$7,500.00 - NT$4,500.00
Patricia 鉚釘輪廓皮革劍橋包
Small Patricia 鉚釘輪廓皮革劍橋包
NT$37,000.00 - NT$22,200.00
New Bric 長款經典壓花皮革兩折式皮夾
Large New Bric 長款經典壓花皮革兩折式皮夾
NT$9,000.00
Patricia Visetos Continental 斜背皮夾
Large Patricia Visetos Continental 斜背皮夾
NT$16,000.00
Patricia Visetos 劍橋包
Small Patricia Visetos 劍橋包
NT$28,500.00
Stark Bebe Boo Visetos 鉚釘裝飾後背包
20 cm / 8 in Stark Bebe Boo Visetos 鉚釘裝飾後背包
NT$32,500.00
Stark Visetos Bebe Boo 帶鉚釘輪廓雙肩背包
20 cm / 8 in Stark Visetos Bebe Boo 帶鉚釘輪廓雙肩背包
NT$32,500.00
Patricia Visetos 帶鉚釘輪廓肩背包
Small Patricia Visetos 帶鉚釘輪廓肩背包
NT$32,000.00
拼色Visetos皮革Patricia 肩揹包
Small 拼色Visetos皮革Patricia 肩揹包
NT$27,000.00
MCM Visetos 可愛小熊鑰匙圈
One Size MCM Visetos 可愛小熊鑰匙圈
NT$8,000.00
Patricia Visetos 劍橋包
Small Patricia Visetos 劍橋包
NT$28,500.00
Patricia Visetos Continental 斜背皮夾
Large Patricia Visetos Continental 斜背皮夾
NT$16,000.00
Stark Visetos 帶鉚釘輪廓雙肩背包
32 cm / 12.5 in Stark Visetos 帶鉚釘輪廓雙肩背包
NT$35,500.00
New Bric 長款經典壓花皮革兩折式皮夾
Large New Bric 長款經典壓花皮革兩折式皮夾
NT$9,000.00
Patricia Visetos 劍橋包
Medium Patricia Visetos 劍橋包
NT$34,500.00
MCM Visetos 可愛小狗鑰匙圈
One Size MCM Visetos 可愛小狗鑰匙圈
NT$8,000.00